In recent years the terms "globalization of markets" and "internationalization of companies" have become generalized expressions that attempt to define the current economic environment.

 

By globalization of markets is meant the interdependence that exists between markets anywhere in the world, today accentuated by its permanent nature, since crossing borders is no longer an opportunistic operation. For its part, internationalization constitutes the process by which companies are forced to overcome national limits and seek markets on an international scale to expand their competitive position.

 

The globalization of markets has been the phenomenon that has accelerated the process of internationalization of companies, which, in turn, has contributed to the integration of economies.

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The challenges of the current business environment make the internationalization of the company a crucial strategic factor for competitiveness and growth. Although international trade has existed since ancient times, more recently it has grown dramatically and all this due to a series of events of an international nature, of a political and economic nature, such as the deregulation of certain activities and the increase in international competition, The joint effect of which is to promote the globalization of markets.

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For their part, the greater business opportunities and the economic benefits derived from their exploitation have contributed to the acceleration of the change, which, in turn, has significantly affected international competition.

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That is why at British we are focused on unifying world markets, bringing our clients the best products with the best conditions.

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Thus achieving an unmatched competitiveness in its clients and collaborators, forging alliances and in continuous growth to create ties that last over time.